Let’s take a look at some of the latest trends we have seen in the Events industry so far in 2023, and how things will look moving into 2024.
Hybrid events: As virtual events became the norm during the COVID-19 pandemic, they’re expected to stay in the post-pandemic era, alongside with in-person events. Organisers may launch hybrid events that combine the best of both worlds. Eventbrite cite several advantages of hybrid events including ease, affordability, and less social anxiety for attendees.
Sustainability: Sustainable practices are continuing to shape the event industry trends, with organisers exploring ways to reduce waste, carbon footprint, and plastic-free sources.
Digitalisation: With the emergence of new technologies such as augmented reality, virtual reality, and blockchain, event organisers are integrating more digitalisation elements to enhance participants’ experiences.
Personalisation: Event organisers are seeking to create more personalised event experiences, catering to attendees’ preferences, and delivering a more tailored event journey. Many clients now ask for not just an event but an experience for the guests. This means finding fun and creative ways to make events memorable – even if it is a business conference!
Safety and Security: Health and safety measures are likely to remain a top priority for event organisers as attendees’ comfort level regarding the post-pandemic events may be different. Many event attendees prefer pandemic friendly environments such as outdoor spaces or venues closer to home that do not require as much travel.
Collaboration: Collaboration between event planners, suppliers, and stakeholders will continue to drive growth and innovation in the event industry.
Wellness: As people become more health-conscious, event organisers may consider incorporating activities that promote wellness, such as yoga, meditation, or healthy eating options. We are coming across this more and more in our meetings with venues, as they start promoting wellness initiatives they can offer to clients. Along with the previous suggestions we also have some offering their spa or gym facilities for pre or post event to encourage exercise and relaxation.
Hippo offer Event Project Management and Global Venue Finding services. Contact us today on 01372 460 100 or events@hippoevents.co.uk to see how we can assist.