Receiving post-event feedback is a hugely important element to any event planner or organiser. The importance of gathering such data cannot be under estimated. ‘Why?’ I hear you ask? Because feedback provides the detail on what worked and what could be improved during the event.

Below we look at several ways you can creatively gather feedback, without using the conventional survey method we are all too familiar with, but first, some useful tips:

Make it short

Did you know that approximately 20{3ee19785fd6ba9bff8e44446f71a440e0057dd52a7e63da07499ee3015115d81} of respondents who start a survey do not complete it, with most stating that it is because the survey is ‘too long’? Everyone’s time is precious, so try and comply towards this. Only ask questions where you actually intend on using the data received. Qualitative data takes longer for a responder to complete. Ask yourself if you truly need this.

Incentivise them

Let’s not kid ourselves, we all love winning prizes! Research has shown that if offered an incentive for taking part in a survey, it more than doubles the likelihood of the recipient completing it. The prize must be attractive and appeal to the mass attendee base – technology is always a winner; iPads, TVs for example.

Make it anonymous

If you decide against the above idea, try to keep your survey anonymous, unless you really require that data. Negative (or ‘constructive’) feedback is more likely to be provided if the persons are less likely to be challenged or approached about it.

So, the big question is what are some original ways to capture that all-important feedback in a new and innovative manner? Have a read of the below, and see if any of these could work for your events…

Voting Keypads. As a delegate we all come to expect some form of feedback survey post-event. Most of us fully intend on completing this when departing an event, however when push comes to shove, work takes over. Consider making their lives easier and giving them the opportunity to provide feedback instantly through voting keypads, either at the end of the conference or each session. A couple of questions could be asked, which would provide instant feedback and data, saving valuable time for both attendees and organisers.

Beacons. Technology that knows where someone is! Beacons can be used to push a survey to the attendee as they leave an area or session, requesting instant feedback. The message can be matched according to which beacon they have passed, requesting specific feedback on that area.

Prompts. Moving away from the traditional quantitative rating scales, this is all about short bits of qualitive data. Qualitive data is used to gain an understanding of underlying reasons, opinions, and motivations. Start the sentences for them; ‘The most memorable aspect was…’, ‘I learnt….’, ‘I met…’, ‘I would better the event by…’. Cover the key aspects you want to find out about and analyse the data captured to identify trends.

Post-it notes. Ask yourself if you firstly require, and secondly are going to use, feedback on specific data captured. Generally, feedback is to capture an overall feel for the event. If this is the case, ask delegates to write a sentence about the event overall and pin it on a board as they leave the event. A creative, original way of gathering an overall feel.

Make it current. Are you bored of the usual number rating system? Chances are the attendees are too. Why not bring it into the 21st century and use emoji’s to convey thoughts and feelings? We all do it via text as it is! Rather than have a 1-5 scale, modernise this and use an emoji’s to convey the scale.

Alternatively, what about the Facebook ‘like’ and much debated ‘dislike’ button. Why not have an iPad outside each session, or on departure, where people can give the ‘thumbs up’ or ‘thumbs down’. Is there much difference between a 3.7 (out of 5) average or a 74{3ee19785fd6ba9bff8e44446f71a440e0057dd52a7e63da07499ee3015115d81} ‘like’? Nope, they are the same figure as a percentage of the rating value.

Use visual aids. Generally, people react more positively to images than a block of text. Why not provide a series of images to select from, rather than words? You could even ask for these to be selected in order as well; this helps attendees interact with the survey.

Mobile Apps. Try sending a push notification asking delegates to complete the survey on the App. As this will be done on a portable device, think how you can make this interesting and interactive – sliding scale bars rather than selecting numbered options for example. Attendees also don’t need to wait to give feedback, they can do it immediately whilst still at the event or on departure – the time where they are most likely to complete the survey. The great thing about Apps is that you can be in Surrey, Hertfordshire, Sun City or Helsinki and still be able to interact.

Gamification. This is the process of integrating game mechanics into your app, website or marketing, and can be utilised while the event is live. Respondents could play the games, which could integrate some form of feedback, or ask a feedback question after each round completed. This increases enjoyment, interaction and interest at the same time.

If you’d like to find out more about any of the above feedback options, please don’t hesitate to speak with us here at Hippo.