Fundamentally, people measure success in various different ways and on many different levels. It is important that we identify what success means, not only to ourselves but also our clients, so that when success is achieved we know it.

As the famous hotelier Conrad Hilton once said, “Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.”

Successful people conduct their research in such a way that they have a full understanding of the details they require before commencing the project. From an event perspective it involves researching your client’s business, qualifying the brief to the greatest extent possible, which in turn can allow you to find, gauge and seize potential opportunities. These opportunities can come in any form, however having the background information is crucial to opening up possibilities, rather than maintaining a rather myopic viewpoint, thus resulting in lack of creativity and knowledge.

The power of positive thinking cannot be underestimated. Here at Hippo our ethos is “the answers yes, what’s the question?”. Let’s face it, we don’t enjoy being around negative people, and negativity can easily reflect onto your clients who may start to lose faith in your abilities and judgement. A positive mental attitude breeds solutions, where others might see problems. Events will always throw up challengers, and a successful Event Manager will see these as an opportunity to learn, gain experience and show what they are made of.

This links closely to our next trait; successful event professionals are solutions driven. There is always a solution if you look hard enough and have the confidence to do so. We’ve all come across times where a venue, supplier or client throw a curveball, which perhaps scuppers a plan that was in place. They don’t panic and instead start to look at an alternative way to achieve the same result whilst keeping a level head.

We all know running an event can be extremely stressful, the long hours, endless emails can at times be limitless. No one person can shoulder responsibility for all elements of a large event and thus, delegation is a key factor. Trust in colleagues and suppliers is vital to success. Delegation can be intimidating for some, however having trust in others and offloading elements of work, whilst maintaining a managerial approach allows successful event managers the time to focus and understand the end objectives rather than being bogged down by too much work. When this occurs, it is easy for the end-result to be forgotten or misinterpreted. Allowing themselves the extra breathing space to ensure their eye is kept on the final result will only breed positive results and assist in achieving the objectives set out by the client. Having full clarify and focus on the desired results throughout ensures they do not deviate from the purpose of the event.

Whilst managing the inevitable challengers, successful personnel cover all bases when planning an event. There is no point in having a single plan in place with no backup. If issues were to arise then finding, creating and implementing a backup can prove to be a time-consuming action with potential repercussions. Always having a back up plan to any element of an event allows you to minimise any potential negative impacts. What is a fire alarm were to go off? What is a speaker didn’t arrive on time? A successful event manager will take time to consider all possibilities and have a plan in place should the worst happen. Escalation plans, nearest hospitals or taxi firms are all things considered.

Finally, they reflect on all elements, constantly looking for ways to improve themselves and their events. Reflecting can come in two forms. The first is the event itself – what can be done better? How can we improve next time around? Did our idea(s) work? Taking notes and walking away with learning points can not only improve the same event next time around, but also improve future events that the Event Manager might work on. The second is from a personal standpoint. What did I learn? Is there anything I could have done better? What were my positives? Feedback is the best form of learning and provides the ideal opportunity to progress and develop. Our event management agency works to five core principles:

Honesty. Initiative. Professional. Personal. On-target.